Let Toys Be Toys is a feminist grassroots campaign asking the toy and publishing industries to stop limiting children’s interests by labelling some toys and books as only suitable for girls, and others only for boys. The campaign has had much success since its launch in 2012, with 14 UK toy retailers and 11 children’s book publishers agreeing to drop the gendered signs and let children have the freedom to make choices based on interests, not gender stereotypes. The campaign is now turning its sights on challenging how children's toys are marketed in adverts and toy catalogues, and also the way the toys themselves are designed and packaged.
Working closely with teachers and other professionals in the education sector, Let Toys Be Toys has developed a range of lesson plans and resources for challenging gender stereotypes in the classroom as well as advice for parents/carers to raise an issue at their child's school. The campaign also offers talks and seminars to training teachers and other organisations.
Let Toys Be Toys will be holding a session for kids on Saturday morning. Come along to this hands-on, multimedia workshop to explore how toys and books are marketed to kids. As we look at images, video clips and other media, join in a discussion about gender stereotypes, how they affect you and how you can challenge them. Hear real life stories about kids who have successfully campaigned for change. Get creative and express your ideas for making change - we'll have plenty of art supplies on hand!