Let Toys Be Toys

Let Toys Be Toys is a grassroots feminist social media campaign asking retailers and publishers to stop the sexist practice of labelling toys and books as either 'for boys' or 'for girls', and instead let children have the freedom to choose items that interest them most, free from gender stereotypes. Since its formation in November 2012, and in collaboration with inclusive children's booksellers Letterbox Library, Let Toys Be Toys has been successful in getting fourteen major UK retailers, and nine UK book publishers to agree to stop labelling items as for girls or for boys.